Innovation
Developing machines, components and format parts, Rasch always has one major aim: Improve. You as a customer have every right to expect our machines to wrap your confectionery and non-food products safely giving them the best possible finish to set the scene effectively on the point of purchase (POS).This is what Rasch engineers work on every day.
Innovations are our main motivation for Rasch’s further growths. We are continuously working on the development of our product portfolio which currently comprises our all-rounder RU, highly specialized wrapping machines, tempering units and complete lines with feeding and conveying systems. Meanwhile, our Rasch machines have grown out of the niche of the wrapping of hollow chocolate articles. Nowadays, our machines wrap marzipan, rubbers, soap, Ramadan cookies and paraffined cheese at a top quality standard, only to name some examples. There is no real limitation regarding possible products.
Our development closely follows the requirements given by the markets and the customers. Therefore, an increasing number of customers contact us from all over the world to find a solution for their wrapping problem and to use us a sort of think-tank. They show us their product and we try to find a customized solution which reflects the customer’s requirements. This process needs a close co-operation between both parties.
To Rasch innovation is not only developing new machines but to continuously improve our production processes. Rasch sets on a, compared to the market quite unusual, big production depth which enables our know-how to be an essential part of the production of the machine from the very beginning: This means for you that we can produce at a competitive price and machines out of one hand, reflecting the top technology of three generations of world-market-leadership. The awards “Germany at its Best” and “Weltmarktführer” (world-market-leader) underpin our activities around innovation.